Editing Macintosh II (section)

=== Sales Performance ===

First-year sales exceeded Apple's projections, with approximately 50,000 units sold in 1987 despite production constraints. By 1988, monthly production had ramped up to over 15,000 units, making the Macintosh II family Apple's most successful product line in terms of revenue. The high average selling price, often exceeding $10,000 for fully configured systems, contributed significantly to Apple's profitability during this period.

Market research firm Dataquest reported that the Macintosh II helped Apple increase its share of the workstation market from virtually zero to 8.5% within 18 months of launch. This success prompted competitors including IBM and Compaq to accelerate development of their own high-end graphics workstations.